Established in 1978, Go is the most widely distributed range of travel accessories in the world. It still remains a UK family business and it is just as committed to bring innovative products to market as it was over 40 years ago.
What is not commonly known is that the company pioneered the concept of a co-ordinated range of travel accessories. Its success has spawned an entire global industry which it still dominates to this very day.
In the beginning there were only 10 products in the range. Today the company has over 300 accessories all designed in-house by the team in London. The product range can be found in over 18,000 retail locations across the UK alone and is extensively distributed in over 100 countries around the world.
The product portfolio spans a wide variety of consumer needs and can be found not only in destination gateways such as airports and train stations, but also in department stores and pharmacies. It also has significant distribution with electrical specialists, kids, outdoor and gift retailers.
The business has its own in house legal department to oversee global trade marks, patents and design registrations. It is supported by cutting edge management tools used by the likes of The World Bank, Nike and Coca-Cola. With millions of units sold each year, it has an outstanding reputation for quality, innovation and reliability bringing new and exciting products to market every year.
With its head office in London of over 100 full time members of staff, coupled with a global sales force and multiple distribution points across Asia, Europe and America, the team works tirelessly to offer a world class service as the leading travel accessories solution provider as the brand continues to strengthen world-wide.
Established in 1993, over the last 20 years the Hedgren brand has perfected the craft of making long-lasting bags with a focus on functionality. Designed with both men and women in mind, these are unisex accessories built to withstand the rigors of daily life – for the busy commuter as well as the seasoned traveller. Hedgren's timeless designs embody the energy of the city with clever features, stylish structures, and a casual European flair.
Born and bred in the hub of innovative fashion that is Antwerp, Hedgren maintains its roots in a vibrant Belgian design scene. Launched in 1993 by Xavier Kegels, his practical yet minimalist designs soon won fans the world over - their first flagship store opened in Belgium, and was later joined by stores in Paris, Shanghai and Hangzhou. Times and trends may have changed since these beginnings, but one thing has remained constant: an unwavering commitment to quality materials and enduring design, providing modern men and women clever solutions for daily city living.
A visit to the Olympic Games 2000 in Australia changed an awful lot. Walter Ruffner, Swiss, owner of a plastics injection moulding company and passionate inventor, couldn't find a single travel adapter in the whole of Sydney despite intensive searching and absolute necessity. He had hardly returned home when he was considering to develop a travel adapter which could be used worldwide.
Using the first production samples of the World Adapter Classic, he visited innumerable trade fairs and was met with a lot of interest, but no clear direction. However, when he met sales professional Sam Gerber at the Orbit in Basle in September 2001, things started happening fast. Sam Gerber and Walter Ruffner spent a long time on the phone the same evening, and two days later they met for their first discussions. Walter Ruffner, responsible for R&D, patents and production brought Christian Schnell and his brother Markus Ruffner in as a second and third founding member for the administration and finance sectors, and as early as February 2002 they founded the WorldConnect AG, which is today the owner of the SKROSS brand name.
Within a very short time, the World Adapter Classic developed into a worldwide sales hit. Exports into more than 60 countries confirmed that high quality, multifunctional and simultaneously safe and compact travel adapters attract considerable interest all over the world. WorldConnect AG grew to be a company trading around the world and employing staff in different countries. The range of products has been extended continuously. In addition to the World Adapter Classic, other travel adapters which can be used around the world have appeared in addition to country-specific plugs and USB chargers. Also, in 2008, Walter Ruffner had the idea for the first 3-pin, earthed and super-compact World Adapter which was called PRO.
The consistent consideration of international safety standards, which is at the foreground in all product development, and uncompromising compliance with the highest requirements on quality and reliability has established WorldConnect AG as one of the market leaders over the last few years. The company is meanwhile represented in more than 100 countries and its products are available on more than 10’000 Points of Sale worldwide. Recently, WorldConnect has redefined its corporate strategy slightly. The focus of the company activities still lies on selling its patented adapters, but additionally other products covering mobile needs of travelers (such as e.g. chargers, batteries and cables) are being sourced and sold, too.
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